01The thesis
Your brand, in the markets it hasn’t reached yet.
We take excellent products abroad: we judge where they can win, position them for each market, and place them with the buyers who decide.
02The method
Three steps. Always in this order.
Assess
Can your product win abroad — and in which markets? We answer this before anything is sold.
Position
The message and the price, rebuilt for each market around how its buyers actually decide.
Place
Direct to the distributors and retailers who matter — negotiated through to first orders.
03The world
Six regions. One standard.
No home market, no favourites. Wherever your buyers are, we work that region to the same depth.
- Europe
- North America
- Asia-Pacific
- Gulf & MENA
- Latin America
- Africa
04The operator
Mohamed Eweed
Founder · TFI
“The best product rarely wins. The one positioned right, in front of the right buyer, does.”
Two decades of commercial leadership at Johnson & Johnson, Nestlé, Pfizer, Abbott and Lundbeck.
Author of The Fish in the Room — why people buy, and why good arguments lose. Read the book
05Begin
Twenty minutes. We’ll tell you which markets fit your product.
Book a market review →Buyer or distributor looking for vetted products? Tell us what you stock.