TFIConsultancies
Commercial assessment
Export Plan
Prepared forYour company
ConfidentialSeven chapters
The export team behind the next market.
TFI is the outsourced export sales and marketing team for manufacturers and brands, whether they have no export team or one already at full stretch. We secure importer and distributor agreements, then remain in market after signature to build demand and support distributor sales.
50+ brandsThe team has worked with more than fifty brands
Six continentsPartnerships in markets including the UK, Europe, UAE, Saudi Arabia, Singapore and South Africa, among others
Assessment firstA seven-chapter export plan for your range, before any engagement
Built for manufacturers across sectors.
The team’s experience spans more than fifty brands, in medical devices, pharmaceuticals, FMCG, HoReCa, supplements and cosmetics.
- Consumer goods
- Food & beverage
- Health & life sciences
- Industrial & chemicals
- Mobility & energy
- Technology & robotics
Advisory ends at the report. Brokerage ends at the first order. TFI continues into the market.
Manufacturers entering a new market usually retain an export consultancy or work through a broker. Below: the stages of market entry each model covers.
Consultancy
Broker
TFI
Assess & position
Approach buyers
1
Negotiate to agreement
2
Signed agreementCreate demand in the market
Support distributor sales
Ends at the report
Ends at the first order
Continues in the market
- Export consultancies Advisory
- Market studies and an entry strategy, delivered as a report. Execution stays with the client.
- Brokers Transactional
- Sell into their existing contacts on commission, often alongside many other product lines. The buyer relationship stays with the broker.
- TFI Strategy to execution
- Strategy, buyer outreach, negotiation and in-market development, delivered by one dedicated team.
TFI is not a distributor or importer and does not buy product. We identify and approach the importers, distributors and buyers who carry it, and lead those conversations on the manufacturer's behalf.
An outsourced export function, end to end.
01
Market selection
Target markets, channels and products, with positioning and pricing set for each market.
02
Buyer outreach
A dedicated team runs marketing and sales outreach to importers, distributors and buyers, and manages the pipeline.
03
Negotiation
Commercial terms negotiated through to a signed distribution agreement.
04
In-market development
After signature, TFI remains in market to build demand for the brand and support the distributor's sales.
The objective: a focused number of markets with sustained repeat orders.
A four-stage engagement. No fee until you approve the proposal.
1
Introductory call
An introduction to the TFI model and to your business. Market plans and buyer names follow the assessment, not this call.
2
NDA and product data
A mutual NDA, followed by a short data request per product: specifications, pricing, minimum order quantity, shelf life where relevant, and production capacity.
3
Commercial assessment and export plan
At our costWhere the range can realistically sell, at what price and through whom: target markets and sequence, positioning, pricing and channel margins, route to market, regulatory path, partner profile and buyer universe, by market.
4
Proposal and decision
The export plan with TFI's financial offer: scope, full commercial terms and responsibilities on each side. On approval, a dedicated team is assigned to the account.
The decision is yours. Approve the proposal, or decline with no fee and no commitment.
The deliverable: a board-ready export plan.
Seven chapters, prepared at TFI's cost before any commitment.
ContentsSeven chapters
Target markets and sequence
Market prioritisation and order of entry.
Summary
Positioning
Competitive position against alternatives, by market.
Summary
Pricing, per market
Market price by market, set from a market study and a competitor benchmark.
Summary
Route to market
Channel structure and reorder cycle, by market.
Summary
Regulatory path
Registration, labelling, certification and import requirements.
Summary
Partner profile, per market
Target importer or distributor profile, by market.
Summary
Buyer universe
Matching distributors, wholesalers and direct buyers in TFI’s database, by market.
Counts are specific to your product and are shared in your plan
Cover
Illustrative extracts. Real plans contain your figures and are shared under NDA.
Mohamed Eweed
Operations Manager and Founder
Mohamed built his career in commercial leadership at Johnson & Johnson, Nestlé, Pfizer, Abbott and Lundbeck, across launches, pricing, registration and distributor negotiation.
Company names are trademarks of their owners; no affiliation or endorsement is implied.
Author
The Fish in the Room: Humans don’t buy spreadsheets.
Read the book (opens in a new tab)Common questions.
What does the assessment cost?
Nothing. Following the introductory call and a mutual NDA, TFI carries out the commercial assessment and prepares the export plan at its own cost. The plan is presented with TFI's financial offer; you approve it or decline with no fee and no commitment.
Does TFI act as a distributor or importer?
No. TFI does not buy or import product. We connect manufacturers with established importers, distributors and buyers in their target markets, and lead those conversations on their behalf.
Can you share references or case studies?
Client work is confidential. Relevant examples for your category and your markets are shown on the introductory call.
How are target partners identified?
Targets are defined by the assessment of your range and priorities. TFI identifies the decision-makers, builds a commercial case for each, and carries out the outreach directly.
A 20-minute introductory call. No commitment.
AttendeesThe decision-maker for export, ideally with a colleague responsible for production or pricing. No preparation required.
FormatOnline. An overview of the TFI model and a discussion of your business. A time is confirmed by email.